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PRUDENTIAL CALIFORNIA REALTY ANNOUNCES
NEW RESIDENTIAL REAL ESTATE WEB SITE
(MODESTO, California)Prudential California Realty today announced the forthcoming release of its new residential real estate web site at The new release features a completely overhauled graphical user interface, and several new consumer tools, dubbed “Instant PruCalifornia tools.”
“Your Home Value” Utility
The “Your Home Value” tool, exclusive to Prudential California Realty and PruCalifornia.com, gives consumers a report detailing the real estate trends in their immediate neighborhood that have a direct impact on the value of their home.
“Access to historical real estate data that can aid in determining the value of a home or the pricing of a home for sale has been traditionally the exclusive territory of real estate professionals,” says Craig C. Lewis, President and CEO of Prudential California Realty. “The increasing prevalence of ‘Internet Empowered Consumers’ (IEC) in the real estate marketplace has lead to increased demand for more and more detailed information. The ‘Your Home Value’ tool delivers the information that these IECs expect and demand.”
Once a “Your Home Value” request is submitted, the consumer receives an instant, on-line notification that the request is received. Because the report is 100% digital, it is then e-mailed back to the client for their review. The Prudential California Realty Client Services department follows-up with the consumer, via e-mail, within 48 hours of their initial request to ensure they have received satisfactory service.
“The ‘Your Home Value’ tools breaks new ground in online real estate tools,” says Lewis. “A consumer can visit the site, input their property information, and within 24 – 48 hours receive a completely interactive, 100% digital, market analysis previously only available by contacting a real estate professional.”
Included in the “Your Home Value” report are interactive maps and graphs, and photo reports.
“The multiple listing service (MLS) requires that all communication between the consumer and Prudential California Realty regarding historical, neighborhood real estate data be confidential,” says Scott N. Aberle, Director of Marketing and Technology at Prudential California Realty. “Consequently, the ‘Your Home Value’ tools utilizes e-mail communication only, and does not report any data for public display on the Internet.”
The “Your Home Value” utility will go live on www.PruCalifornia.com at 5:00 p.m. (Pacific) on Tuesday, December 18, 2001.
MLS Database Property Search
In another exclusive to www.PruCalifornia.com, the MLS property search includes homes listed under variable pricing listing agreements.
“Because of the programming logic required to ensure the integrity of the multiple listing data, most real estate web sites do not include variable priced properties,” says Aberle. “Yet, national statistics indicate that upwards of 20% of all homes listed for sale are listed under variable pricing listing agreements. As a result, we felt very strongly that it was necessary to make all home listings available to the consumer, including those with variable prices.”
Other upgrades and enhancements to the PruCalifornia.com MLS property search include: an exclusive “E-mail Listing to a Friend” utility that allows consumers to communicate information on specific property listings; a real-time showing appointment scheduler that gives consumers the ability to schedule an appointment to see a property while they’re on-line; a “Save Search” function that gives users the ability to save their unique property search parameters, and the exclusive “Ask an Agent” utility for immediate responses to questions regarding property details.
The www.PruCalifornia.com MLS property search is now accessible from the front page of the PruCalifornia.com web site. “Through internal studies, we have discovered that the primary reason people use our web site is to find property listings,” says Lewis. “The instant property search tool on the front page makes it easier for consumers to find the information they need.”
The new graphical user interface also includes enhancements for printable property detail pages.
The upgraded MLS property search will go live on www.PruCalifornia.com at 5:00 p.m. (Pacific) on Tuesday, December 18, 2001.
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Founded in 1965 as Stone Real Estate and transitioning to the Prudential name in 1989, Prudential California Realty (PCR) provides comprehensive real estate service when buying, selling and owning a home. The PCR family of companies includes Prudential Relocation (an independent organization that is part of Prudential Real Estate and Relocation Services), Guarantee Pacific Mortgage, LLC (an affiliate of Wells Fargo Home Mortgage, Inc.), Wolverine Property Management, Sylvan Transaction Services and Prudential Commercial Real Estate (an independently owned and operated member of Prudential Commercial Services). Prudential California Realty is an independently owned and operated member of the Prudential Real Estate Affiliates, Inc. To learn more, visit http://www.PruCalifornia.com/.
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