Eric Bryant Selected as Contributing Author on Zillow's GeekEstate Blog

For Immediate Release - March 24, 2008

Contact: Cindy Fraze
Title: VP of Corporate Services
Ph: (209) 758-3110
Fax: (209) 576-7364
cfraze@prucalifornia.com


ERIC BRYANT SELECTED AS CONTRIBUTING AUTHOR ON ZILLOW'S GEEKESTATE BLOG

(MODESTO, California) Eric Bryant (also known as "The Coach"), Director of Information Services for Prudential California Realty (PCR), was recently selected to be a contributing author to the on line real estate blog called GeekEstate. The GeekEstate blog is a forum for educating real estate professionals on subjects surrounding technology and real estate. The announcement was made today by Craig C. Lewis, president/CEO of PCR.

In a blog posted by Michael Price, president/founder of MLBroadcast and regular contributor to the GeekEstate Blog, Price wrote, "Please join me in welcoming the newest regular contributor to the GeekEstate Blog,Eric spends a great deal of his 'coaching' efforts training agents in the new rules and new tools of Web 2.0." Price continues, "Eric's unique insight will allow GeekEstate readers to see the real time impact of applied technology."

Bryant joined PCR in January 2007 and has coached numerous sales professionals to better understand the value of having a strong Internet presence and the beneficial impact of successfully utilizing Prudential's OneSource Technology system.

"In a relatively short amount of time, Eric has become a nationally recognized leader in the field of real estate technology and marketing. He is literally setting the standard for the real estate industry in the Central Valley and beyond," said Craig C. Lewis, president/CEO of PCR. "His work ethic and dedication to excellence and quality makes him a strong addition to our team as we continue to grow the organization."

Some of Bryant's postings include: "Give a Realtor a "Fish" You Feed Them for a Day! But...", "Listen to That 'Fortune' Cookie Real Estate Agents!" and "'Old School' Real Estate vs. 'Tech Savvy' Agents." For more information, contact Eric Bryant at thecoach@prucalifornia.com or visit http://www.askEB.com.

About the GeekEstate Blog
GeekEstate Blog was founded by Zillow.com as a resource for real estate professionals who want to learn more about how they can grow their business through smart use of technology. As the name implies, the blog's varied authors are geeks – people with experience providing technology services to the real estate industry — they understand technology and how it can work for consumers. Topics discussed range from a review of the latest cell phone to Web site tips for search engine optimization (SEO).

The opinions expressed on the GeekEstate blog are posted by its authors and don't necessarily reflect the views of Zillow. GeekEstate Blog's contributors are not employed or paid by Zillow (unless otherwise stated).

###
Founded in 1965 as Stone Real Estate and transitioning to the Prudential name in 1989, Prudential California Realty (PCR) provides comprehensive real estate service when buying, selling and owning a property. The PCR family of companies includes Prudential Relocation (an independent organization that is part of Prudential Real Estate and Relocation Services), Guarantee Pacific Mortgage, LLC (an affiliate of Wells Fargo Home Mortgage, Inc.), Wolverine Property Management, Sylvan Transaction Services and Prudential Commercial Real Estate (an independently owned and operated member of Prudential Commercial Services). Prudential California Realty is an independently owned and operated member of the Prudential Real Estate Affiliates, Inc. To learn more, visit
http://www.PruCalifornia.com/.