About 84 percent of home buyers begin their property search online.1 Online Seller AdvantageSM (OSASM) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and our online network. It's like an open house with millions of potential buyers, sellers and properties.
Distinctive Sign Rider
Your property will be highlighted by a distinctive sign rider with an exclusive Pru ID. When potential home buyers drive by your property, they can enter the Pru ID into the search box at Prudential.com (click on Real Estate), Yahoo!, and others to get connected directly to property details and me, your Prudential Real Estate sales professional.
Featured Property Status
Your property will be showcased with an exclusive Featured Property status withing the Online Advantage system and on many of the Web sites in our online network.
Another benefit of OSA is having constant communication and information at your fingertips.
Listing Presentation Reports
The OSASM Listing Presentation Reports demonstrate precisely the type of Web activity your property would have experienced on Prudential.com and all the other Web sites in our network, such as:
- How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service(MLS)
- How many registered buyers are monitoring other listings in your general area
- How many times yesterday, last week, and last month your property was presented on search results to prospective buyers
Daily or Weekly Emails
You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online and price or status changes. The email includes information itemizing online buyers' interest level and search behavior specific to your listing. This includes how many times your property was:
- Included in search results
- Viewed in the one property-per-page view
- Saved in a prospective buyer's online portfolio
These are exclusive benefits that only Prudential Real Estate can deliver.
Source: The 2007 National Association of REALTORS® Profile of Home Buyers and Sellers