Maximum Internet Exposure

The most important words in Real Estate when selling your home. Exposure, Exposure, Exposure!

Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked world-class search engines to real estate industry start-ups, we select the companies that deliver EXPOSURE for home buyers and sellers.

While Prudential.com remains the center of attention in our online consortium, we also have a demonstrated track record of working with the best Web sites and the most progressive symbiotic partners. Our proprietary Online Advantage solution seamlessly transitions national prospects into local customers.

No other brand has a stronger commitment to EXPOSURE. Only Prudential Real Estate delivers a collboration system that provides the best of both worlds: personal service from real estate professionals you can trust and powerful world-class online tools fueled by the freshest property data.

• Our Zillow Strategy
  All Prudential Real Estate listings are posted on Zillow.com.

   
• Our GoogleBase Strategy
  •   Prudential Real Estate is sending all listings to the GoogleBase search index accessed through the Google.com Web site.
  •   Prudential Real Estate will initiate a Search Engine Marketing (SEM) program with Google.
  
• Our Oodle.com Strategy
  •   Prudential Real Estate is sending all listings to Oodle.com.
  •   Prudential Real Estate will also be launching a display/banner advertising campaign on Oodle.com designed to drive traffic to Prudential.com/realestate.
  
• Prudential Real Estate’s Agreement with Trulia
  •   We are posting ALL Prudential Real Estate listings on Trulia.
  •   Prudential Real Estate intends to brand all of your listings with the Prudential logo.
  •   Prudential Real Estate intends to feature all of your listings to ensure they rank higher in natural search results.
  •   Prudential Real Estate intends to launch a nationwide display/banner advertising campaign on Trulia.com designed to drive consumer traffic to Prudential.com.
  
• Our Popsmart Strategy
  •   All Prudential Real Estate listings are posted on Popsmart.com.
  
• Our Yahoo! Real Estate Strategy
  •   All Prudential Real Estate listings are currently displayed on Yahoo! Real Estate.
  •   Prudential Real Estate “features” all listings to ensure they rank higher in natural search results. (Featured listings get five times more traffic than standard listings.)
  •   Prudential Real Estate has strategically placed advertisements throughout Yahoo! Real Estate which continue to drive traffic to prudential.com and to make our Online Advantage program even more powerful.
  •   Prudential Real Estate will continue its Web ID program - the sign-rider code numbers homebuyers key in to Yahoo! Real Estate for quick listing access. 
  
• Our Cyberhomes Strategy
  •   Prudential Real Estate is posting all listings on Cyberhomes.com. Through Cyberhomes, all listings will also be posted on AOL.com.
  •   Prudential Real Estate presents a customized version of the Cyberhomes.com Web site on Prudential.com to power a free “value range estimate” to consumers for properties nationwide.
  •   Prudential Real Estate is launching a display/banner advertising campaign on Cyberhomes.com designed to drive consumer traffic to Prudential.com.
  •   Prudential Real Estate is also working with Fidelity National Real Estate Solutions to provide access to consumers for free, customized “property profiles” on  Prudential.com.
  
• Our FrontDoor.com/Scripps Networks Interactive/HGTV Strategy
  •   Prudential Real Estate was announced by Scripps Networks Interactive as one of three real estate industry launch partners for the new FrontDoor.com listing search site.
  •   We are posting all Prudential Real Estate listings on FrontDoor.com.
  •   Prudential Real Estate is working with Scripps Networks on a comprehensive advertising media buy. This buy includes participation in various Scripps Networks Interactive Web sites, special sponsorships and promotions on many of HGTV.com media properties.
  •   Prudential Real Estate is also launching a nationwide display/banner advertising campaign on FrontDoor.com designed to drive traffic to Prudential.com.
  •   All listings on FrontDoor.com are branded with the Prudential logo.
  
• Our Environmental Data Resources, Inc. (EDR) Strategy
  •   All consumers visiting Prudential.com/realestate will be able to access an environmental study of a particular property by entering a street address into the search box and clicking on Environmental Profile.
  •   Prudential Real Estate is also advertising these Environmental Profiles on various real estate Web sites to send traffic to this customized reporting available from Prudential Real Estate.